Interfor’s VP of Logistics reveals the key fulfillment and transportation issues that his organization is dealing with right now and tells what the organization is doing to ride out these waves and prepare for the future.
Tracking the Shifts
“We Need it Right Now”
For years, the “Amazon Effect” has been reducing the amount of time both B2C and B2B customers are willing to wait for their stuff. The pandemic accelerated this trend even further, pushing companies like Interfor to speed up their delivery times. “It’s not even about just-in-time at this point; it’s ‘we need it right now, and we need you to make it happen,’” Dohm explains.
To accommodate these requests, the company moved over to using more over-the-road trucking versus rail for more of its Southern Yellow Pine business. “Customers were prepared to pay truck rates to get product sooner because they were afraid that the market was going to shift,” says Dohm. “They were also taking product more quickly in order to mitigate potential risks.”
Using IntelliTrans’ transportation management system (TMS), Interfor was able to successfully make the shift over to using more truck transportation while also maintaining good visibility over its end-to-end supply chain. The platform also helps Dohm manage an ongoing anxiety point that he has in any market conditions: trucking and rail capacity.
“We’re a 12-month-a-year business, so the seasonality of demand keeps us on our toes all of the time,” says Dohm. “We work constantly to ensure that Interfor is always on the forefront for our key carriers.”